About
In B77 we breed, raise and train reining horses of elite bloodlines. Our new ranch, located in farm 77 in the village of Be’erotayim, is in construction and will be up and running in the lawn and arena in 2025.
Be’erotayim was established in 1949 as a cooperative settlement to be part of the agricultural area of Hefer Valley Regional Council in central Israel. Farm 77 is surrounded by agricultural fields, and will preserve and nourish the agricultural and rural character and origin of Be’erotayim, that it maintains to this day.
Ranch B77 at farm 77 will be managed by Kaya and Kim Ahissar, who today lead our breeding and training programmes. Kaya is one of Israel’s top reining riders. Highly acclaimed internationally, he prepares our horses for the top reining competitions in Israel and abroad.
B77 also operates outside of Israel, with rich activity that started in Italy and continues today in Belgium. For several years we resided in Oliviero Toscani’s magical ranch in Tuscany, in the professional care of Gennaro Lendi. Gennaro is a world leading reining rider, one of NRHA’s elite Million Dollar Riders, earning above $1 million in prize money. Gennaro won multiple competitions with the horses of B77 throughout 2017-2023.
In 2022 Gennaro moved his professional activities to the U.S, following which B77 moved to Belgium to work with the leading rider duo Ann and Bernard Fonck. Each is also an NRHA Million Dollar Rider, Bernard with over $2 million in earnings, and Ann with over $1 million. Bernard and Ann controlled the podium of the NRHA Reining Open World Championship almost every year throughout 2006-2019, winning the title 9 times. Today, Ann and Bernard are training the future horses of B77.
B77 advances and supports reining riding in Israel. For several years now we are in the frontline of western riding in Israel, taking Israeli riders and horses from an Israeli breeding home to the leading arenas of Europe.
